Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. What are these magic words, and how can we take advantage of their power? They’re better at changing minds, engaging audiences, and driving action. Even our private thoughts rely on language.īut certain words are more impactful than others. They’re how teachers teach, policymakers govern, and doctors explain. They’re how leaders lead, salespeople sell, and parents parent. Words are how we persuade, communicate, and connect.
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